The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Prepare for a marketing audit
|
|
Identify main purposes of the marketing audit in accordance with organisational requirements Completed |
Evidence:
|
Determine scope of the marketing audit and audit methodology in accordance with organisational requirements Completed |
Evidence:
|
Determine appropriate times when a marketing audit should be undertaken, in accordance with organisational requirements Completed |
Evidence:
|
Identify participants likely to be involved in carrying out a marketing audit Completed |
Evidence:
|
Identify the form of a marketing audit
|
|
Identify main characteristics of a marketing audit in terms of relevance to the task and audit priorities Completed |
Evidence:
|
Identity main elements to be included in a marketing audit and its format, in accordance with organisational requirements Completed |
Evidence:
|
Identify various forms of a marketing audit and select those that best meet the requirements of the marketing plan, in accordance with organisational requirements Completed |
Evidence:
|
Conduct an external marketing audit
|
|
Identify criteria to use in an external marketing audit, in accordance with organisational requirements Completed |
Evidence:
|
Identify and describe in qualitative and quantitative terms external environmental factors which meet the requirements of the audit process Completed |
Evidence:
|
Identify and describe in qualitative and quantitative terms the technological factors, market characteristics and competitive factors relating to or affecting the business, which meet audit process requirements Completed |
Evidence:
|
Conduct an internal marketing (self) audit
|
|
Identify criteria to use in an internal marketing audit in accordance with organisational requirements Completed |
Evidence:
|
Describe the marketing organisation in accordance with organisational and audit requirements Completed |
Evidence:
|
Describe the marketing systems in accordance with organisational and audit requirements Completed |
Evidence:
|
Identify the marketing productivity in terms of profitability and cost effectiveness, and record the results in accordance with organisational and audit requirements Completed |
Evidence:
|
Prepare a marketing audit report
|
|
Write a marketing audit report in accordance with organisational requirements Completed |
Evidence:
|
Ensure marketing audit report meets the reporting requirements of the marketing audit form selected Completed |
Evidence:
|
Ensure marketing audit report meets the requirements of the marketing plan Completed |
Evidence:
|